We've previously discussed how sales is a mix of science and art with Dee Acosta, but it's also equal parts freestyle and structure. It's "Yes, and" with just a bit of A/B testing. Shaheem Alam has big thoughts on why outbound sequence order doesn't matter and even bigger thoughts on why you need to pick up the phone.  In this discussion, Shaheem and Adam get nerdy about relevance and curiosity while focusing on where sales leaders need to be more rigid and where they need to allow some flexibility within the sales process.  Check out https://fiveringsmarketing.com/ to learn about their business and connect with Shaheem on LinkedIn. 

Ver todos los episodios