How do you motivate the people around you to unite behind your ideas and feel compelled to support you?  As author Margaux Woellner explains, just having a group of people in a room doesn’t give you an audience. They may simply be a group of disparate individuals, with different agendas. If you intend to gain support from them to make your ideas happen you need to unite them through the power of your words and delivery. But how can you achieve this? Learn how a metaphorical ‘common enemy’ can bring people together and how successful brands have united their followings behind core messages. Margaux brings wisdom beyond her years to her book and this podcast interview, to apply group psychology to the modern workplace and help leaders to achieve their goals.

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