Let me start being real honest here. One of the biggest mistakes that I did in the earlier stages of my business is posting what's alive for me, what I was going through. I was doing well in my business and I would get engagement along the lines of: "this is inspiring!". But "inspiring" is many miles away from "I like you, I trust you, I know. I want to work with you. Where do I pay?".   The biggest change happened when I began applying somatic work in my business (that's a conversation you're well aware of, my love!) AND when I intentionally began content for my people, about my people.    Your messaging is more important than most realise. It has the power to attract your soulmate clients and filter out the non-aligned ones. It can ignite people's hearts to take the next step towards transformation as well as get lost in the ocean of seen-it-a-million-times vanilla content.     Most importantly, when your messaging and content are strategic, they get to sell your offers for you. Let this sink in.    Right now, I have had many people invest in my programs without having ever spoken to me. And I'm speaking about offers that cost thousands, not hundreds of dollars. Why? Because my content transformed their lives before they even paid me, hence making it easy for them to trust me and join my offers.    Here's the thing: no matter where you’re at in your business, before you sell, you first want to have a community of people who know, like and trust you. Selling to a cold audience d o e s. n o t. w o r k.    By using these 7 tips I mentioned in this podcast episode, you'll be able to offer deep, meaningful value to your people and create a hot audience ready to play full out.    This episode will help you avoid the mistake I made of creating content for myself, about myself and instead learn to create content that MOVES and SELLS. HIGHLIGHTS Intentional messaging that is real & vulnerable creates trust Shifting from self-focused to client-focused messaging Core elements to build trust with your audience and turn them into ride-or-die community How to be a mentor who is both a badass leader and also a relatable human 7 potent, precise tips to elevate your content & messaging Some sweet behind the scenes personal life updates 🫶   DIVE DEEPER INTO MY WORLD Say hi to me on Insta Join Creative Momentum Genesis: Accelerating Newer Entrepreneurs Velocity: A Mastermind for Holistic Success   YOU MAY ALSO ENJOY: How do you become a Thought Leader? The secrets behind my creative routines for widely valuable and consistent content Creating consistent content - not just for a week, but years to come Attracting High Caliber Clients through the power of messaging 5 keys to Creating Valuable Content that Actually Converts

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