As a thought leader, you do not follow. YOU go first.    The world is full of experts, but there are way less thought leaders because thought leadership takes profound innovation, creativity, and immense courage.    The process of becoming a thought leader can't be rushed. It is made up of so many initiations, trust leaps, service, and lots of time honing your craft.     As a thought leader, you are here to lead by example. You are not here to follow what other people are doing or create from what you see online. You are here to come up with new creative solutions to improve whatever you see as a problem or as a challenge or as a gap in your field.   Many people will teach you "IG hacks and trends" or tell you how to follow their "proven 5 step formula".    When you use your time on becoming a thought instead of chasing trends or following other people's "codes", you build a business that feels authentic to who you are. Your business stands the test of time. You naturally stand out from the crowd, without ever having to perform a dance to moving text boxes 😜.    In this episode, I explore the nuances of thought leadership and, as always, share lots of valuable tips on how to begin claiming your own thought leadership.    HIGHLIGHTS What becoming a thought leader looks like Why pain point marketing is dead Fear of speaking up and the witch wound How hiring the wrong mentor" became a catalyst to my own thought leadership  Your stand is your brand & values-based marketing Identifying your "hill to die on" to find your thought leadership and create content that truly resonates with your audience.   DIVE DEEPER INTO MY WORLD Say hi to me on Insta The program for new coaches - Early Bird Enrolment for Genesis Velocity Business Mastermind   YOU MAY ALSO LIKE: What I learnt from dealing with online backlash and how to create safety to being seen online What does it look like to go ALL IN in your business?

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