In her early life as a professional, Mimi became increasingly aware of the power that the media had to shape people's lives and narratives. She has spent her years building a career around her unique perspective on how the power of storytelling can be harnessed to share impactful messages. After realizing there was a blanket approach being taken to communicating in Africa, Mimi launched ACG to provide companies and governments with the tools to tell better stories for better outcomes. She reflects on the tough but worthwhile decisions she had to make in order to align her passion and her work- and challenges us on our held belief of the true meaning of being authentic.
Mimi's Recommended TED Talk:
The Importance Of Being Inauthentic: Mark Bowden at TEDxToronto- https://www.youtube.com/watch?v=1zpf8H_Dd40
Enjoy!

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