What really goes on behind the scenes of your association’s flagship events? In this episode of the Boardroom Association Podcast, host Naomi Smith lifts the curtain on congresses, conferences, and summits—the moments that leaders attend and celebrate, but rarely see in full. From the marathon planning to last-minute problem-solving, events are more than logistics—they’re strategic tools for visibility, influence, and community building. Featured in this episode: Fanny Senez, Head of Events at the European Cancer Organisation – on why congresses are the peak of an association’s year and how to balance vision with execution. Noureddine M’ghari, Congress & Events Manager at EAACI – on the risks and rewards of leader involvement, and the strategies that keep events resilient and relevant. This episode is part of The Systems Behind the Strategy: Leading with What Matters, a three-part podcast series from Boardroom Magazine, produced in collaboration with ESAE and powered by Congrex Switzerland

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