Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Ross O'Lochlainn, a marketing specialist and CEO of ConversionEngineering, merges his engineering background with his creative side to analyze marketing data and propose solutions to help education entrepreneurs and course creators sell their programs all year long, rather than just during high-cost, high-stress launches. Hosts Linda Claire Puig and Ari Iny explore with Ross how to harness the power of data to “blow up” your business, balance your income flow and sell without the launch model. In this episode, we discuss:Why running high-stakes, intensive product launches a few times is not always the best approach—and how to “even out” your promotional schedule for more steady effort and consistent revenueRoss’ 5 “Buy Now” triggers and how to use them to sell your products, services, and programs year-roundThe surprising truth about how long most leads take to make a buying decision. (This flies in the face of the standard internet marketing wisdom—and it’s the key to converting way more of your list into buyers.)And much more!“You wanna be selling your approach, selling your reputation, selling your ability to get results, but doing that in a way where you are adding value to them.”  —Ross O'LochlainnRoss O’Lochlainn is a former engineer turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. He’s best known for developing a proprietary system that helps education entrepreneurs and course creators sell without the launch model.Resources or websites mentioned in this episode:Mirasee6-Figure NewslettersRoss’s websiteRoss’s free giftCredits:Guest: Ross O’LochlainnHosts: Linda Claire Puig & Ari InyProducer: Linda Claire PuigManaging Producer: Cynthia Lamb Executive producer: Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioIf you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people. Music and SFX credits: • Track Title: Sunny Side UpArtist Name(s): Neon BeachWriter Name: Aaron SprinklePublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: PresenceArtist Name(s): Mikey GeigerWriter Name: Michael Thomas GeigerPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Open Every Day (Ross O'Lochlainn) coming soon~~~~~

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