Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Dr. Irena O’Brien, PhD is a cognitive neuroscientist and founder of The Neuroscience School who helps coaches and helping professionals understand and apply the latest neuroscience findings to their own practices. Hosts Linda Claire Puig and Ari Iny explore with Irena how to work with clients' brains to more easily create long-lasting, transformative change and to help you move toward explosive growth in your business.   In this episode, we discuss:How to work with your client’s brain—rather than against it—to deliver faster, easier, and longer-lasting transformationsWhy tapping into your clients’ “central executive network” is so important…and what you need to include in your coaching plan to keep them engaged and making progressThe truth about visualizations (the way most coaches use them actually hinders success) —and how you can guide your clients through visualizations that help them accomplish their goalsAnd much more!“It's important to work with the brain rather than against the brain.”  —Irena O’BrienIrena O’Brien teaches coaches and helping professionals how to achieve better results for their clients with neuroscience. She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practice. Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.Dr. O’Brien has studied neuroscience for 25 years. She holds a Ph.D. in neuroscience from the Université du Quebec à Montréal (UQAM), where she did brain imaging studies. She completed a postdoctoral fellowship at the Centre for Language, Mind and Brain at McGill University.Resources or websites mentioned in this episode:Mirasee6-Figure NewslettersIrena’s websiteIrena’s free giftCredits:Hosts: Linda Claire Puig & Ari InyProducer: Linda Claire PuigManaging Producer: Cynthia Lamb Executive producer: Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioIf you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music and SFX credits: Track Title: Sunny Side UpArtist Name(s): Neon BeachWriter Name: Aaron SprinklePublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: PresenceArtist Name(s): Mikey GeigerWriter Name: Michael Thomas GeigerPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: Neuroscience (Irena O’Brien) coming soon~~~~~

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