Roy was introduced to the realm of blockchain technology in 2016 through a friend who informed him about a project that would now be recognized as part of the ReFi space.

In the episode, Roy and Sarah delved into the challenges faced by the E-commerce industry. They highlighted how, despite the ability to sell goods directly to consumers, third-party intermediaries still control most of the communication channels, effectively acting as gatekeepers to customers. With their company "Decommerce", they create the infrastructure that allows companies to connect directly with their customers, establish their own community, free from intermediaries, and help brands onboard their consumers to web3. Their ultimate goal is to promote fairness in commerce and empower creators by giving them control over their creations and enabling them to be compensated for the value that they bring.

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