Why artists are embracing NFT’s: 
Our artists love to create NFT’s as they give them a vehicle to create, sell and promote their
own artistic talents and ideas rather than those asked for by art editors and
creative directors in their day-to-day world of being a commercial artist.  It gives them complete artistic freedom and a
sense of control over their own financial destiny while also being able to
connect their own personal artistic preferences. Ultimately, with ongoing
royalties written into a smart contract, it potentially gives them a revenue
stream each time they are ‘flipped’ and in perpetuity.  And that’s not a bad thing!

Kevin in conversation with Jillian Godsil

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