In today’s fashion and lifestyle landscape, a seamless returns process is more than just a logistical necessity—it’s a strategic advantage. In this episode of Beyond Threads, host Eric Janssen Steinberg sits down with Bleckmann experts Peter Veenstra and Tim De Smet to explore how brands can transform their returns process into a key part of the customer experience. From the impact of transparent policies on buying decisions to the role of branding, UX, and automation in returns, the conversation dives deep into what makes a truly customer-centric journey. The episode also highlights how technology and data can unlock smarter returns management, improve product offerings, and even support circularity goals. With real-world insights and expert perspectives, this discussion reveals how fashion brands can elevate returns from a back-end challenge to a loyalty-driving opportunity.

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