In this podcast episode, host Rima interviews Robert Brill, the founder of BrillMedia.co, about how businesses can use social media to increase their reach, build connections and ultimately drive sales. Brill shares his insights on influencer marketing, social commerce and the importance of understanding your audience's pain points to create compelling content. He also advises businesses to constantly test and refine their messages in order to see results from social media marketing. In today's ever-changing social media landscape, businesses need to focus on testing as a fundamental part of their advertising and marketing efforts. This involves understanding their KPIs, target audience, and customer motivations, and then using data from platforms like Facebook and Instagram to test and refine their messaging and creative. Paid media is often more effective for driving targeted and scalable reach.

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