There is big news in the bike world today: Revel Bikes is back. And Revel’s founder, Adam Miller, is now once again the owner of Revel. It was almost exactly five years ago that I was sitting down with Adam in Blister HQ talking about Revel’s meteoric rise. A lot has transpired since then, including the company announcing that it was shutting down just a few weeks ago. But today, Revel is back, Adam Miller is back, and I sat down with Adam to get the whole story.RELATED LINKSGet Yourself Covered: BLISTER+Jonathan’s talk w/ Adam from 2020David Golay’s talk w/ Adam in 2022TOPICS & TIMES:Shout Out: New BLISTER+ Members (1:23)The News: Revel is Back (2:35)Refresher: Adam’s Background (6:26)Why Did You Sell in 2021? (12:12)What Caused Revel’s Meteoric Rise?  (22:43)How Was Retirement? (41:57)Getting the News that Revel was Done (48:15)The Decision to Try to Buy Revel Back (50:29)What’s the Current State of Revel? (57:59)What’s Different Going Forward? (1:02:19)Inventory, Logistics, & Tariffs (1:05:19)Customer Confidence? (1:10:00)Biggest Lessons You’ve Learned? (1:12:46)What Happens Now? (1:21:15)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.

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