In this episode of Big Dreams Great Teams‪®‬, I am joined by Mel Daniels, a Content Marketing Strategist, speaker, podcast host and author. Mel shares her insights on how to create powerful content, the importance of authenticity, and when and how to delegate content creation within your team. Mel shares the four P’s of content creation, and why they are important. Mel and I talk about how to start with core content, such as blogs, podcasts, or videos, and then repurpose it for other areas such as social media. We discuss the importance of being authentic and how we should always focus on our strengths when it comes to crafting content, rather than following someone else’s content formula. We explore the timing and methods for delegating content creation tasks within your team, emphasising the importance of recognising a team members' strengths and setting realistic expectations.HighlightsHow to focus on your strengths as a leader and bring your unique perspective to your content.The 4 P’s of content creation.How to start with core content, such as blogs, podcasts, or videos, and then repurpose it.How to be authentic and true to yourself in your content creation, rather than following someone else's formula.When and how to delegate content creation within your team.Chapters00:00 Introduction and Background06:04 Understanding Powerful Content12:11 Consistency and Authenticity30:35 Top Three Tips33:23 Conclusion and Contact InformationConnect with Mel Daniels: Unlock your Content Creator ArchetypeInstagram: www.instagram.com/meldbusinessFacebook: www.facebook.com/meldbusinessFacebook Group: The Content ProjectWebsite: www.meldbusinessservices.com.auMembership: www.thecontenteffect.com.au/thecontenteffectConnect with Paula: Website:www.paulamaidens.com Instagram:@paulamaidensconsultingFacebook: @paulamaidensbuildingawesometeams 

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