Forests play a crucial role in promoting biodiversity, removing carbon dioxide from the atmosphere and supporting livelihoods, especially in poorer countries. But because wood is the basis for so many of our products, the pressure to exploit forests, usually in unsustainable ways, continues to increase. What does this have to do with the fashion industry? A significant percentage of the fibres used in fashion come from wood, and the market for wood based textile fibres is expected to grow. Our industry may therefore be indirectly contributing to the unsustainable management and even destruction of our remaining forests. In this episode, Mike speaks with Nicole Rycroft, Founder and Executive Director of Canopy, an NGO that works with the forest industry's biggest customers and their suppliers to develop business solutions that protect our last frontier forests, and Robert van de Kerkhof, Chief Commercial Officer at Lenzing. Using two recent reports released by Canopy as a point of departure, Nicole and Robert explain why forests are crucial for our survival, what brands and viscose producers can and should be doing to protect them, what next generation innovations are needed and what it will cost to transform viscose supply chains by 2030.

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