Recently, Aussie-owned brand JeansWest announced it’s going into voluntary administration, putting over 600 jobs at risk and leading to the closure of more than 90 stores across Australia. In this episode, Britt breaks down where she thinks JeansWest went wrong from a branding and marketing perspective, shares what she would have done differently, and—of course—delivers some brutally honest takes (and we wouldn’t have it any other way). LINKS Follow Britt on: Instagram - @brittney_saunders TikTok - @brittney_saunders  YouTube - Brittney Saunders - Fayt The Label Check out FAYT The Label HERE. Pre-Order "Just Getting Started" HERE CREDITSHost: Brittney Saunders. Senior Producer: Xander CrossManaging Producer: Elle Beattie Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficialSee omnystudio.com/listener for privacy information.

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