Ben and Jacob discuss the importance of User Experience (UX) in app development.
UX is a critical aspect of any app, as it can greatly impact the success or failure of a product. Have you ever really wanted an app to work for you, but it was just too painful to use? Our hosts share their experiences with apps like Focus To-Do, Bounty Tasker, and some blockchain social media apps that just didn't quite hit the mark regarding UX. They also discuss the annoyance of watching a show on a streaming app with ad support only to have it cut to an ad right in the middle of an intense scene.
The art of user experience focuses on providing experiences that avoid these annoyances. From ad timing to pricing, and even things like "how are our users paying?" are covered under it. Our hosts explain why you should care about your app's UX, including user satisfaction, increased engagement, retention, positive brand image, and competitive advantage.
So what makes for a good user experience? Ben and Jacob share their insights, including making the app self-explanatory, avoiding overly complex menus and systems, ensuring UI components work, making the app fun to use, being usable by people with disabilities, and not straying too far from what users know.
Investing in UX design is a crucial step in creating an app that users will enjoy using, and that can help drive business success. Tune in to learn more about the importance of UX in app development on this episode of Big App Energy.

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