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Listen "EuroSense 2024: Key consumer sensory takeaways"
Episode Synopsis
In our first episode, Richard Heath, Managing Director at Blue Yonder Research is joined by Kate Binner (Head of R&D Insight) and Gemma Mitchell (Associate Director).
We kick things off with key highlights from EuroSense 2024, one of the most prestigious events in sensory science. Discover the latest research, trends, and innovations that are shaping the future of sensory experiences and consumer preferences.
Tune in to hear key learnings from the event, including:
Going beyond liking in product testing
Navigating AI in research
Cultural differences and scales
Sustainability in packaging
We kick things off with key highlights from EuroSense 2024, one of the most prestigious events in sensory science. Discover the latest research, trends, and innovations that are shaping the future of sensory experiences and consumer preferences.
Tune in to hear key learnings from the event, including:
Going beyond liking in product testing
Navigating AI in research
Cultural differences and scales
Sustainability in packaging
More episodes of the podcast Beyond the Yonder
Sensory Claims that Give Products an Edge
11/12/2025
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