What if one platform could completely transform how ABA care is delivered?In this episode, we sit down with Smith Anderson and Emily McCullough from Motivity, the fast-growing platform that's changing how clinicians deliver care. From smart scheduling to real-time insights, they share how Motivity evolved from a data tool into a powerful all-in-one solution—and why their mission is all about empowering providers, supporting families, and transforming outcomes.Whether you're a clinician, founder, or ABA advocate, this episode will leave you inspired—and maybe even rethinking what's possible. Timestamps:00:00 Intro00:25 Meet Smith Anderson & Emily McCullough01:10 How Motivity got started05:04 From data tool to full clinical platform07:54 Partnering with Kalmanak & launching PM09:14 Scaling without losing quality10:04 Smart scheduling & routing features12:05 Mission-driven hiring and growth15:05 What new investment means for Motivity17:50 Staying focused on clinical outcomes20:00 Introducing “Acuity”21:27 Fun facts about the team24:23 Book & podcast recommendations25:49 How ABA has evolved28:59 Impact of real-time data access30:28 Future of connected care32:23 Ethical use of AI in ABA35:59 Leadership at Motivity38:20 Building intentional culture40:27 What motivates the team44:09 Advice for ABA professionals

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