The big lessons from PRWeek's Measurement Conference are examined in the latest episode of PRWeek's Beyond the Noise podcast. This week's edition features PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Eliza Wiredu (reporter).Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Recorded directly after the Measurement Conference in London on Tuesday (19 November), the journalists pick out some important themes from the event, which saw senior comms figures and measurement experts give their take on the big trends.The trio discuss the need for constant evaluation, having a cyclical rather than linear approach, and the importance of the 'hustle and hassle' to make your case internally. The impact of AI is also put under the microscope.Elsewhere, the team look at recent research that found most PR professionals believe their managers cannot handle sensitive conversations around family, and feel that parental leave is not effectively implemented at their workplace. They discuss what the big challenges are and how positive change might happen.

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