In this week's episode, host Emily Ruse is joined by industry expert Matt Hubball, former UK and Ireland Country Director for Sofwave and now an aesthetics distributor based in Dubai. Together, they break down everything aesthetic practitioners need to know about investing in a new device, separating marketing hype from real results, and choosing technology that will deliver a strong return on investment.As the aesthetics industry continues to evolve, regenerative medicine is becoming a major focus. More practitioners and patients are shifting away from temporary fixes and toward treatments that repair, restore, and rejuvenate the skin from within. But with so many devices on the market, how do you know which one is worth the investment?If you’re considering adding a new treatment to your clinic or want to future-proof your business with proven technology, this episode is packed with expert insights to help you make the right decision.More information on Sofwave:Website: Sofwave.comContact Sofwave Sales Manager Louise Johnson or Charlotte Thomas based in the UK for more infoConnect with Emily:Instagram: @bloomandbeyondstudioWebsite: bloomandbeyondstudio.comEnjoyed this episode? Be sure to subscribe so you never miss an update. And if you found this conversation helpful, please take a moment to leave a review.

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