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Listen "Beyond the Game with Roger Franz Wilfinger, the visionary behind KA-EX"
Episode Synopsis
We’re excited to share this incredible episode of the Beyond the Game podcast series featuring Roger Franz Wilfinger, the visionary behind KA-EX, a brand that’s redefining performance and recovery.In this episode he takes us through his personal journey, the rise of KA-EX, and the milestone partnership with ski legend Lara Gut-Behrami, who joins not only as a classical sponsored athlete but as an investor and business partner. An inspiring deep dive into brand building, athlete collaboration and ownership and entrepreneurial vision, hosted by Noémie Jennifer Bürgin and Sven Jeanneret.
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