ISPs that can't spot what parts of their network are delivering subpar experiences for customers will face higher churn, said Dan Siemon, the CEO and one of the co-founders of Preseem.Siemon, joining the latest episode of Beyond the Cable, said the vast majority of customers will leave after negative experiences. "Maybe they'll complain once," he said. "But often they're just going to leave."Siemon said ISPs that are relying on customer complaints to identify problems are probably "already too late."Similarly, ISPs who don't streamline operations will also be at a severe disadvantage, Siemon said.He compared searching for problems without data driven insights to looking for a needle in a haystack."Ultimately that just means higher operations costs," he said.Meanwhile, Preseem's platforms, designed for second and third tier ISPs who don't have huge marketing budgets, allow network providers to maximize operational efficiencies, providing actionable, data-driven insights.

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