Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

Beyond the Build: Innovation in Construction
25/06/2025 44 min
Don't Put Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions

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Episode Synopsis

In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Trey Griggs, Founder and CEO at BETA Consulting Group, to discuss how construction and logistics companies can transform their marketing approach through authentic brand messaging.

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