In this compelling episode of Beyond the Blend, Steve Knapp delves into an inspiring conversation with Leyla Alieva, CEO and Co-founder of Neol Copper Technologies.Leyla shares her remarkable journey from a career in finance and investment banking to pioneering innovation within the lubricant industry. She candidly discusses the challenges and opportunities of running a startup in a traditionally conservative sector, the importance of embracing diversity, and her personal reflections on leadership, motherhood, and neurodivergence.Discover how Leyla's "why not" philosophy, shaped by her upbringing, fuels her ambition to innovate and make a meaningful impact in the world. From managing a dynamic team to navigating the evolving lubricant landscape, Leyla's insights offer valuable lessons for professionals at all levels.Whether you’re an industry insider or new to the field, this episode promises a blend of inspiration, authenticity, and practical wisdom.Tune in to learn more about Leyla's vision for the future and her mission to challenge the norms within the lubricant industry.Connect with Leyla on LinkedIn or through the Neol Copper Technologies website to continue the conversation.Brought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.REGISTER FOR FREE TODAY!

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