Ella Auchterlounie

14/05/2025 33 min Temporada 1 Episodio 13

Listen "Ella Auchterlounie"

Episode Synopsis

In this energising episode of Beyond the Blend, we’re joined by Ella Auchterlounie, Marketing Executive at Vickers Oils, who brings fresh eyes, digital savvy, and a whole lot of energy to one of the lubricant industry’s oldest names. From YouTube beginnings to breathing new life into a 200-year-old brand, Ella shares her journey into the world of B2B marketing and how she’s helping make a traditional industry more accessible, relatable, and engaging for the next generation.Key Takeaways:• From Retail to B2B: Ella walks us through her diverse background, from retail and social media to agency work and now industrial lubricants proving that varied experience is a strength.• Self-Taught & Resourceful: With curiosity as her guide, Ella shares how she’s built technical knowledge from scratch through mentoring, online learning, and tools like Lubrication Expert videos.• Making Lubricants Approachable: Ella talks candidly about how technical language and lengthy documents can be a barrier, and how she’s on a mission to bring clarity, accessibility, and interactivity to marketing whether through 3D ship tours or engaging newsletters.• Digital with a Human Touch: She’s brought Vickers’ LinkedIn presence to life, using video, interactive design, and personality-rich content to grow reach and engagement all while emphasising that people still matter in a digital world.• Balancing Corporate & Personal: With insights from her lifestyle-focused YouTube days and a talent for writing and design, Ella discusses how showing personality builds trust, relevance, and stronger brand affinity.• Sustainability & Storytelling: From brewery visits to food-grade regulations, Ella is passionate about sustainability and transparency two things she’s helping amplify in her role at Vickers Oils.Why Listen?Ella represents the voice of a new generation in the lubricants industry curious, creative, and digitally fluent. Whether you’re in marketing, leadership, or talent development, her story is a reminder that the future of this industry depends on how well we tell its story and how open we are to fresh ideas.Where to Connect:• LinkedIn: Ella Auchterlounie• Company: Vickers OilsBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.⁠REGISTER FOR FREE TODAY!⁠