Listen "Ella Auchterlounie"
Episode Synopsis
In this energising episode of Beyond the Blend, we’re joined by Ella Auchterlounie, Marketing Executive at Vickers Oils, who brings fresh eyes, digital savvy, and a whole lot of energy to one of the lubricant industry’s oldest names. From YouTube beginnings to breathing new life into a 200-year-old brand, Ella shares her journey into the world of B2B marketing and how she’s helping make a traditional industry more accessible, relatable, and engaging for the next generation.Key Takeaways:• From Retail to B2B: Ella walks us through her diverse background, from retail and social media to agency work and now industrial lubricants proving that varied experience is a strength.• Self-Taught & Resourceful: With curiosity as her guide, Ella shares how she’s built technical knowledge from scratch through mentoring, online learning, and tools like Lubrication Expert videos.• Making Lubricants Approachable: Ella talks candidly about how technical language and lengthy documents can be a barrier, and how she’s on a mission to bring clarity, accessibility, and interactivity to marketing whether through 3D ship tours or engaging newsletters.• Digital with a Human Touch: She’s brought Vickers’ LinkedIn presence to life, using video, interactive design, and personality-rich content to grow reach and engagement all while emphasising that people still matter in a digital world.• Balancing Corporate & Personal: With insights from her lifestyle-focused YouTube days and a talent for writing and design, Ella discusses how showing personality builds trust, relevance, and stronger brand affinity.• Sustainability & Storytelling: From brewery visits to food-grade regulations, Ella is passionate about sustainability and transparency two things she’s helping amplify in her role at Vickers Oils.Why Listen?Ella represents the voice of a new generation in the lubricants industry curious, creative, and digitally fluent. Whether you’re in marketing, leadership, or talent development, her story is a reminder that the future of this industry depends on how well we tell its story and how open we are to fresh ideas.Where to Connect:• LinkedIn: Ella Auchterlounie• Company: Vickers OilsBrought to you in partnership with the Lubricant Expo!Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and help shape the future of lubrication together.Lubricant Expo Europe is the must-attend annual event for professionals looking to discover or promote the latest advances in lubricant and lubrication technology. Whether you’re an engineer, executive, or industry professional, this free-to-attend exhibition and conference connects lubricant solution providers with end-user buyers and the entire chemical and equipment supply chain.Bringing together the lubricant community and end-users from over 80 countries, Lubricant Expo Europe is a comprehensive showcase of all lubricant technologies, including finished lubricants, additives, process equipment and machinery, condition monitoring, automation systems, testing and analysis, data technologies, lubricant manufacturing equipment, end-user application systems and more.Join Lubricant Expo Europe from 16-18 September 2025 at Messe Düsseldorf, and helpshape the future of lubrication together.REGISTER FOR FREE TODAY!
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