ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Consumer Insights to Elevate OOH Strategies with Brandon De Kock"
Episode Synopsis
In this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) planning, helping marketers take their strategies to the next level. By intertwining consumer insights with OOH, we uncover how brands can drive more effective, data-led decision-making for impactful campaigns.
More episodes of the podcast Beyond The Billboard
WOO Mexico: Unpacked with Gideon Adey
24/07/2025
In God we trust