In the world of product development, the Minimal Sellable Product (MSP) is gaining traction as an evolution of the popular Minimum Viable Product (MVP).But what if the real question isn't what's viable to build, but rather what's sellable to the customer?Let's explore why the MSP mindset might be the key to focusing on what truly matters: solving a problem that people are willing to pay for. And how this approach transforms product teams into true growth engines, directly connected with the market.➡️ From Viable to Sellable: The shift in perspective that puts the market at the center of your strategy.➡️ Selling as a learning tool: How the experience of selling uncovers the customer's real problem, as seen with a website-building startup for real estate agents.➡️ MSP in practice: The example of giant companies, like Infobip, that empower their Product Managers to make the first sales.➡️ The role of the MSP: The validation of a product's ability to sell, not just to be built.➡️ The focus on purpose: Why a product should be more than just a set of features.Join the conversation and discover why, before building a product, you need to be sure it will be sellable. After all, a product's viability means little if it can't generate revenue.Key Topics:

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