In the new episode of Beyond The Article, we dive into a discussion that’s shaping the future of digital products: what’s the real difference between being AI-First and being AI-Native?The conversation explores the nuances between companies that incorporate artificial intelligence as a strategic capability and those that are born from it, revealing how these two approaches impact innovation, organizational culture, and the entire product development cycle.Topics covered:➡️ What distinguishes products that use AI as a component from those where AI is the core of the experience;➡️ Practical examples of AI-First, like Gmail and the Lopes algorithm, and AI-Native, like ChatGPT and Zapando;➡️ How the AI-First mindset transforms daily work and drives data-informed decision-making;➡️ Why building something truly AI-Native requires rethinking value, experience, and even the purpose of a product.Discover how each approach can transform the way we think, build, and scale intelligent solutions — and understand why, in the end, the starting point is still the same: solving the right problem with the right technology.

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