ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 12: How to Future-Proof Your Coaching Business (Before It’s Too Late)"
Episode Synopsis
Show Notes:
In this power-packed episode, we sit down with Karl Lillrud – renowned innovation strategist, AI thought leader, and bestselling author to explore the accelerating changes in technology, business, and the future of work. From scaling businesses to leveraging AI without losing your voice, Karl shares hard-earned wisdom from his decades of experience helping over 1,000 companies, from scrappy startups to Fortune 500 giants.
He drops bold predictions, explains why content without intention is dangerous, and gives business coaches a battle-tested blueprint to stay relevant in the age of automation. If you’ve ever wondered how to harness innovation without becoming a soulless “AI proxy,” this episode is your wake-up call.
Episode Highlights:
What “innovation” really means today (Hint: It’s not about inventing gadgets)
How Karl saves businesses time and money through AI-enabled exoskeletons
Why using AI tools without human intention is a race to irrelevance
The “Second Brain” concept and how to use AI as a strategic co-creator
Why Google ads may be dying and what to do about it now
The tipping point of automation: Karl’s forecast on self-driving cars & humanoids
What separates innovative business coaches from replaceable ones
The mindset shift from “spray content” to “laser-focused impact”
Why relying on a single funnel (like Google Ads) is a business death trap
Karl’s system for turning scattered ideas into a “super idea”
About Karl Lillrud
Karl Lillrud is an internationally acclaimed AI and innovation strategist, top-ranked business coach, and professional keynote speaker with 25+ years of experience. A serial entrepreneur who launched his first company at 16, Karl has helped scale over 1,000 businesses across 50 countries. He’s a Top 10 AI Thought Leader (Pickers 360), a Top 30 Motivational Speaker (Global Gurus), and the bestselling author of 9 books including AI: Your Second Brain and Innovation Factory.
Karl is a two-time TEDx speaker and an expert in helping businesses transition from outdated strategies to scalable, future-focused systems without losing their humanity.
Resources & Links Mentioned:
Website
Book: AI: Your Second Brain – Evolve or Go Extinct
Book: Become Innovative: Create the future
Connect with Karl Lillrud on LinkedIn
In God we trust