In this episode of Beyond Membership, hosts Rob and Jake are joined by Nicole Adair of Salesforce to explore how associations can prepare their data for AI. Recorded shortly after the ASAE Annual Conference, the conversation covers:Salesforce’s perspective on the power of platform-based technology for associationsPractical steps associations can take to get their data “AI-ready”Real-world use cases of AI delivering value for membersThe future of agentic AI and why prompt engineering is the #1 skill to build todayWhether you’re just starting to think about AI or already testing use cases, this discussion will give you practical insights into building a solid data foundation, leveraging AI responsibly, and driving member value in new ways.

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