Today, we are speaking to Tony King, the Senior Vice President of Pricing, Packaging, and Commercialization Strategy at Xero. Prior to joining Xero, Tony led the pricing and packaging strategies at several other organizations including OneTrust, Nextiva, and ServiceNow.Some of the topics we cover include:Pricing strategy - considering how you charge & what you chargeQuantitative researchPricing for smaller businessesThe psychology and perception of pricing softwareUnderstanding customer valueReal-world applications of strategyTony's book recommendation: Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam and Georg Tacke

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