Nat and Nathan discuss strategies for building an audience as authors, focusing on the importance of understanding the difference between attracting writers and readers. They explore content strategies, the significance of engagement, and the role of social media in audience building. The conversation also delves into the effectiveness of short-form video content, leveraging reviews for book success, and the challenges of converting social media followers into newsletter subscribers. Chapters00:00 Building an Author Audience03:02 Cover Design Insights03:08 Exploring Minimalism in Book Design05:49 Navigating the Novella Writing Process08:58 Building an Audience: Writers vs. Readers11:35 Content Strategy and Audience Engagement14:49 The Importance of Niche in Content Creation17:51 Learning from Successful Authors21:01 The Role of Social Media in Author Branding26:08 Navigating Content Success and Audience Engagement28:17 Creating Consistent Content for Audience Growth29:06 Batch Recording and Efficient Video Production32:34 Balancing Professionalism and Casual Content33:39 Leveraging Reviews for Book Launch Success34:49 Strategies for Building an Audience on Social Media39:10 Adapting Successful Strategies from Other Markets40:58 Understanding Algorithms and Content Recommendations43:16 Funneling Social Media Followers to Book Sales

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