It’s the first Friday of the last month of the year which means there’s no better time to drop episode 74 of the Promo UPFront podcast! This week Kirby Hasseman and Bill Petrie discuss some amazing new research from PPAI on the impact of promotional products, whether being paid in bitcoin is becoming commonplace, how Bud Light is using promo to embrace the sense of smell, Lush cosmetics leaving social media out of concern for the mental health of their audience, an eco-friendly alternative to plastic made from salmon….stuff, Kirby quizzes Bill about alternative career paths, and so much more!

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