It’s Friday which means it’s time for the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie. This week the Mavens of Marketing talk about brand crushes they have in the world of promo, Patagonia saying goodbye to the promo world by no longer allowing additional branding on their apparel, the Fiat/Google co-branded line of cars – and how to make client partnerships work for your company, the problem of consuming content, the return of rapid fire with a minor league mascot-themed Party in the Back, and so much more!

Huge thanks to the good strongs over at PromoPulse for sponsoring this ever-so consumable content.

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