You know it’s Friday when Kirby Hasseman and Bill Petrie drop ep. 108 of the Promo UPFront Podcast! This week the mavens of marketing talk about the continued movement of associations hiring promotional professionals into key roles (we’re looking at you, John Cudahy), muse on whether product placement in content works, debate the merits of receiving texts from advertisers, applaud the Coors Light/Patrick Mahomes workaround to sell beer, and discuss the best ways they have embarrassed their children.

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