Exploring Marketing Strategies in the Metals Industry with Marissa Watkins Jennifer Betts interviews Marissa Watkins, an experienced marketing professional in the recycling industry. Marissa shares her journey from starting at the front desk at United Metals to becoming the head of digital marketing at Recycled Media. The discussion highlights the importance of having a strong online presence, utilizing Google and social media, and encouraging employee participation in content creation. Learn key insights and actionable steps to elevate your marketing game in the metals recycling industry.00:00 Introduction to Betts on the Future00:21 Meet Marissa Watkins: A Journey in Recycling01:07 Marissa's Early Career and Return to Recycling01:50 The Power of Digital Marketing in Recycling07:18 Building an Online Presence: Tips and Insights09:50 Challenges and Opportunities in the Industry19:33 The Importance of Employee Engagement28:14 Final Thoughts and Farewellhttp://www.recycled-media.com/Become a supporter of this podcast: https://www.spreaker.com/podcast/betts-on-the-future--5887164/support.

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