The best way to ensure your station website pages and posts are found by people using search engines is by utilizing search engine optimization (SEO) techniques. SEO covers a wide range of strategies and activities based on what we know about how search engines determine their rankings.
Here are some 10 beginner-friendly ways to give your site a push-up in the search rankings.
1. Build Your Content Around Keywords
2. Use Clean SEO-Friendly Permalinks
3. Incorporate Useful Internal and External Links
4. Optimize Your Images
5. Write Long-Form Content When Possible
6. Add New Posts Frequently
7. Avoid Duplicate Content
8. Share Your Articles with Everybody You Can
9. Conduct Regular SEO Audits
10. Delete Old Content
SeoSiteCheckup is a free tool that has over 50 checks to let you basically know how you’re doing.
Hubspot CRM recently deleted 3000 posts from their blog and their SEO improved dramatically. Here's what they did to improve their SEO.
Get more in-depth show notes at https://www.skyrocketradio.com/podcast. 

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