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Listen "STOP Talking About "In Market" Car Shoppers"
Episode Synopsis
Why Targeting Only In-Market Car Shoppers Is Costing You Sales!
In this episode, Jimmy Vee and Travis Miller break down the biggest myth in dealership marketing—the obsession with in-market car shoppers. While many dealerships focus heavily on targeting "ready-to-buy" customers, this strategy is limiting your potential and driving up costs unnecessarily.
Instead, we discuss why everyone is a potential customer for a nicer, newer car and how tapping into non-intenders (or ‘sleeping buyers’) can transform your marketing approach. Learn how to reach more people, lower your ad costs, and boost engagement with smarter, data-driven strategies!
✅ Stop focusing solely on in-market car shoppers.✅ Everyone is a potential customer for a nicer, newer car.✅ Marketing to non-intenders can yield better results.✅ In-market buyers are often labeled as "premium leads," but that’s misleading.✅ The obsession with in-market shoppers is a costly myth.✅ Data-driven marketing can be more effective and less expensive.✅ Dealerships can engage sleeping buyers successfully.✅ The car-buying process is emotional and driven by life changes.✅ Challenging conventional wisdom can lead to higher profitability.✅ Alternative marketing strategies can enhance dealership success.
Watch now to rethink your dealership marketing strategy and unlock new opportunities!
In this episode, Jimmy Vee and Travis Miller break down the biggest myth in dealership marketing—the obsession with in-market car shoppers. While many dealerships focus heavily on targeting "ready-to-buy" customers, this strategy is limiting your potential and driving up costs unnecessarily.
Instead, we discuss why everyone is a potential customer for a nicer, newer car and how tapping into non-intenders (or ‘sleeping buyers’) can transform your marketing approach. Learn how to reach more people, lower your ad costs, and boost engagement with smarter, data-driven strategies!
✅ Stop focusing solely on in-market car shoppers.✅ Everyone is a potential customer for a nicer, newer car.✅ Marketing to non-intenders can yield better results.✅ In-market buyers are often labeled as "premium leads," but that’s misleading.✅ The obsession with in-market shoppers is a costly myth.✅ Data-driven marketing can be more effective and less expensive.✅ Dealerships can engage sleeping buyers successfully.✅ The car-buying process is emotional and driven by life changes.✅ Challenging conventional wisdom can lead to higher profitability.✅ Alternative marketing strategies can enhance dealership success.
Watch now to rethink your dealership marketing strategy and unlock new opportunities!
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