People have a fascination with magic, often asking ‘how did you do that?’ That is one reason Jon Petz, author of Significance in Simple Moments, incorporates a magic trick or two into all his presentations. This key engagement tactic helps tell a story and illustrate a point. It also plays into the sales leadership concept he tries to convey, culminating in ROI – return on investment. Petz includes magic in his events and it’s what he calls, “the perfect trifecta.” He adds, there’s always the business strategy of it, there’s always the inspirational aspect, but we can laugh and have a good time at the same time. People are fascinated by the surprise element of magic, by the delight and the unexpected. That translated to business with two simple questions: ‘how did you do it?’ and ‘how can we get people to say that about what you do?’
This is Petz’s fourth book that didn’t start out as a business book. It’s an unintentional journey into becoming a ‘customer service, business, and leadership’ category began as a passion project for him. This book takes strides in impacting people on how they look at what they do, why they do it, and how they do it. The book focuses on human connections and the importance of learning to recognize the many significant moments that happen all around us. Petz says the book pays close attention to the word, “just.” Often times people think they’re “just” something – an accountant, a worker, a manager; however, they fail to realize the impact they have on others.
In business, leaders often seek out relationships to conquer in order to succeed. But, mutually beneficial long-term relationships are not something to be conquered. In fact, they are a cluster of simple moments that are significant to the people we serve. How can we identify those moments and deliver them as leaders? By being aware. We learn to recognize those key moments by taking a step back and look at specific situations from a different perspective, relieving ourselves from old habits and thoughts and processes. Despite the many realizations we may encounter along the way, Petz believes that significance is never personally achieved, it is gifted to you – which serves as the book’s mantra. Everyone wants to be the best at what they do, but the reality is that with title comes authority, not leadership or significance. He emphasizes to never belittle what we do as “just” something, because in the end, we are integral parts of the bigger picture and have the ability to create
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