John Hewitt, author of iCompete: How My Extraordinary Strategy for Winning Can Be Yours, wrote the book to highlight his five-decade journey in the tax industry and underline the mistakes he made so they can serve as inspiration for others to avoid those same pitfalls. Hewitt says what he loves about taxes is “helping people save money and give them peace of mind,” as there are multiple gray areas of the law and numerous loopholes to help people keep some of their hard-earned money.

Throughout his lengthy career, Hewitt has been driven by two main things: 1) people that believe and support him, and 2) the naysayers that say he can’t do something. His drive to win has been a constant for fifty years and he says the difference between himself and his competitors is that he proactively asks his franchisees how to continue to improve the company and the brand. His competitors preach to franchisees instead of listening to them. He adds, “To be the best at your business, you have to have the best system. To have the best system, you have to be improving.”
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