Join us as we dive deep into the world of personal branding with expert Kelly Lundberg on the Below the Fold podcast. Kelly shares her journey from Edinburgh to becoming a successful entrepreneur in Dubai, founding a personal styling and shopping agency before transitioning into personal branding with Brand You Creators. This episode covers the significance of personal branding in today's digital age, strategies to build and maintain a strong personal brand, and practical tips for enhancing your online and offline presence. Kelly also discusses the importance of consistency, clear messaging, and leveraging different social media platforms effectively. Don't miss her insightful case study on how one of her clients successfully utilized a personal branding strategy to land a job, and her advice on networking, content creation, and much more.Watch the Full Episode and Follow us on Social Media! ↓ Timestamps:00:00 Introduction00:42 Kelly's Journey to Personal Branding01:47 The Evolution of Personal Branding03:37 Defining Personal Branding05:51 Key Elements of a Strong Personal Brand08:48 Tailoring Your Personal Brand Across Platforms12:44 Starting Your Personal Branding Journey14:41 Auditing and Enhancing Your Personal Brand18:33 Success Stories and Strategies24:33 The Importance of Personal Branding Goals25:58 The Power of Personal Branding in Business26:11 Stephen Bartlett's Insight on Personal Branding27:03 Monetizing Your Personal Brand27:43 The Role of Employees in Personal Branding29:11 Staying Relevant in a Fast-Changing Media Landscape30:11 Content Creation Strategies32:37 Balancing Authenticity and Content Creation33:44 Overcoming the Fear of Posting38:20 Networking and Personal Branding40:44 Public Speaking and Personal Branding42:36 Activities to Build Confidence and Personal Branding45:06 The Importance of Personal Branding Across Industries46:57 Tools and Resources for Personal Branding48:10 Kelly Lundberg's Book and Final Thoughts
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