In this episode of 'Below the Fold,' Mohamed and Ibrahim dive into the dynamics of data in marketing. With Mohamed's extensive background in advertising and customer experience at Oracle, and Ibrahim's expertise in programmatic marketing, they discuss how data usage has evolved from the 80s to today's generative AI. Topics include data unification, customer engagement, the shift from DMPs to CDPs, and how data is transforming customer service across industries. They also offer practical tips for marketers to leverage data for better customer experiences and increased revenue. Tune in to discover the future of data in marketing! Timestamps:00:00 Introduction00:22 Guest Background and Experience01:09 Understanding the Podcast Title02:41 Diving into Data: History and Evolution04:06 The Impact of Social Media on Data05:22 Challenges in Data Management07:19 Real-Time Data and Customer Engagement14:51 Transforming Customer Service with Data19:36 High Standards in Customer Service20:53 Technological Adoption and Strategy21:29 Marketing Technology Landscape23:22 Barriers to Martech Investment25:23 Data Integration Challenges30:19 Agency Roles and Campaign Planning34:29 CDP vs DMP: A Shift in Mindset40:55 Concluding Thoughts and Recommendations22:36 Adoption and Applications of Identity Graphs28:50 Technological Advancements and Future of Identity Graphs31:43 The Role of Identity Graphs in Marketing35:54 Challenges and Solutions in Implementing Identity Graphs41:01 Conclusion and Final Thoughts
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