Being led by the needs of your customers and members is a given. Being confident of what those needs are is another matter. And making big bets on things like your digital experience is increasingly becoming make or break for an institution's relevance. Addition Financial's COO Kevin Dougherty shares how their team turned member insights into actionable requirements, avoiding costly missteps and building features their members truly needed. Kevin shares their member-first approach to digital transformation, where extensive surveys and feedback loops created the roadmap for their success.Key topics from our conversation:Turning survey data into actionable requirementsAvoiding costly technology misstepsMeasuring success through member responseBuilding features members actually useWhether planning a digital transformation, evaluating new technology, or looking to understand your members'/customers' needs better, this episode offers practical insights on making smarter technology decisions.For more info:Addition FinancialKevin's LinkedIn Profile

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