In this episode, our guests are Chris Shinkle and Mike Cronin from SEP to discuss how the company approaches product strategy engagements with clients. They explain SEP's philosophy of clarifying the problem, defining a guiding policy, and outlining coherent actions - going beyond just creating a PowerPoint strategy deck. They share examples of helping clients align stakeholders, refine roadmaps to reflect the true strategy, and rapidly validate technical feasibility through prototyping. They emphasize the importance of a roadmap as a "prototype of strategy" and a starting point for productive strategy conversations. Some key points:Many clients come to SEP with a broad idea or goal for a product, but lack clarity on the specific challenge, approach, and steps needed to execute successfullyA major differentiator for SEP is rapidly validating the technical feasibility of the roadmap through prototyping and proof-of-concepts, giving clients confidence in their ability to deliver the strategyProduct strategy involves understanding the problem to be solved, having a guiding policy on how to approach it, and defining a coherent set of actions to takeWe'd love to hear from you! Reach out to [email protected] to share your feedback on this show.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

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