Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, our podcast host Efe von Thenen delves deep into the transformative power of personalization in e-commerce with Ralph Hünermann, founder and CEO of ODOSCOPE. Discover how leveraging data and AI can revolutionize customer experience, drive business success, and help you stay competitive in the evolving market landscape. Explore the significance of personalization in modern e-commerce and how it can enhance customer experience and convenience. Ralph shares his journey from academia to founding ODOSCOPE, highlighting his passion for human-machine interaction and his expertise in AI and neuroinformatics. Discover the creation of ODOSCOPE, an adaptive e-commerce platform that automatically improves user experience based on data. He emphasizes the importance of trusting your data and using it to understand customer behaviors and preferences better. By operationalizing data and avoiding the creation of new silos, businesses can make sense of their existing information and use it to drive real-time personalization. Furthermore, listen to practical advice for businesses looking to start their personalization journey, including the importance of trusting your data, operationalizing it effectively, and acting on it in real-time. He also discusses the impact of generative AI on e-commerce, envisioning a future where personal AI assistants help customers find the perfect products based on their unique profiles and preferences.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters: (00:00:00) Introduction(00:03:06) About Ralph's Career(00:06:40) ODOSCOPE's Founding and Focus (00:08:26) Balancing Personal and Business Life(00:09:32) Current Market Trends in E-Commerce(00:12:09) Challenges and Solutions in Personalization(00:14:39) The Role of Data in Personalization(00:16:23) Impact of AI and Technology in E-Commerce(00:18:09) Case Studies and Examples (00:20:03) Addressing Data Privacy Concerns(00:22:24) Future Predictions and Market Pressure (00:26:14) Technological Challenges and Solutions(00:28:58) Generative AI and the Next Phase of E-Commerce(00:30:15) Apple's Future Innovations and Personal Assistants(00:32:07) Impact of Cookie-Less Future and Data Utilization(00:34:05) Advice for Smaller E-Commerce Players (00:35:54) Closing Thoughts and Final Takeaways(00:36:34) Tips for the Brands, SMB's and Platforms(00:43:41) Future Customers Journey(00:51:20) Closing Remarks

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