Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, Efe von Thenen engages with Alexander Schlüter, VP Marketing and Customer Product at Flix, to explore the remarkable growth and strategic direction of Flix, a pioneering force in the global travel tech sector.Dive into the innovative business model of Flix, which is designed to mutually benefit the company and its bus partners by centralizing sales, marketing, and customer service. This strategic alignment allows bus partners to concentrate on their operational roles.Hear about Flix's strategic expansion into new markets like India and South America, discussing the unique challenges and necessary adaptations to align with local consumer preferences.Furthermore, gain insights into Flix's marketing strategies, where emphasis is placed on the critical role of data-driven decisions, the effectiveness of performance marketing, and the delicate balance between innovation and achieving sustainable growth.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected](00:00:00) Introduction(00:01:34) Background and Role at Flix(00:03:15) Flix’s Growth and Milestones(00:06:37) Business and Partnership Models(00:11:33) Challenges in Global Expansion(00:22:53) Marketing and Customer Strategy(00:36:52) Company Culture and Innovation(00:39:43) Advice for Entrepreneurs(00:41:34) Closing RemarksFollow for more:■ Linkedin■ Instagram ■ Facebook■ Twitter

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