This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with with Stephan Schwarz, Director Brand & Product at mymuesli. Get ready to explore how mymuesli, a game-changer in breakfast choices, made its mark.Stephan shares the fascinating journey of mymuesli, exploring how the company started in 2007 and flourished. They discuss the recent rebranding decision that reshaped mymuesli's identity and the lessons learned along the way. Dive into the reasons behind this strategic shift and how it impacted the company's trajectory.Throughout the conversation, Stephan emphasizes a crucial business lesson: while expanding product lines seems promising, mymuesli discovered that it's not always the best strategy. Learn firsthand why focusing on core strengths can outweigh the allure of diversification.This episode isn't just about cereal – it's a compelling narrative on business growth, evolution, and the significance of strategic decisions. Tune in to uncover mymuesli's unique story, the power of rebranding, and the valuable lesson that sometimes, less is more in the world of product expansion.Tune in and level up your entrepreneurship game!Find out more on:Find out more on:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠The timetable:(00:00:00) Introduction(00:01:11) Stefan's Role and Company's Growth(00:03:55) Foundation Story of MyMuesli(00:10:11) Product Diversification: Hurdles Amidst Growth(00:16:01) Rebranding Decision & Process(00:25:22) Customer Feedback and Insights(00:27:33) Market Expansion and Seasonality(00:29:58) Black Friday and Discount Strategies(00:31:31) Key Takeaways for SMB Merchants(00:33:39) Conclusion and Podcast Wrap-Up

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