Why Samantha Sykes thinks we should be worried about the rise of finfluencers

09/07/2025 28 min Temporada 2 Episodio 4
Why Samantha Sykes thinks we should be worried about the rise of finfluencers

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Episode Synopsis

When it came to choosing a career, Samantha Sykes explored several different paths, from writing the LSAT with an intent to pursue law to spending three years at culinary school. But it was an impromptu conversation on a cruise ship that set her career as an advisor in motion. These days, Samantha is a Senior Investment Advisor and Financial Planner at Raymond James in Toronto.

She and Brenda discuss a humbling mistake she made early in her career, her concerns about the rise of “finfluencers” and her advice for women of colour wanting to break into the advisory world.

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