In this episode, we're excited to welcome Luke Loveridge, the dynamic CEO and co-founder of Propflo. Luke's innovative venture set new standards in energy-efficient property retrofits and streamlined the process for mortgage lenders and estate agents. His commitment to energy independence is reshaping how we view property management.Luke's entrepreneurial journey began with HomeLINK, a venture targeting the public sector that caught the attention of industry giants, leading to its acquisition by a leader in home safety. In our discussion, we delve into the intricacies of public sector sales and the unique challenges Luke faced in founding a software-centric business that also had to provide hardware solutions.We will also explore the strategic manoeuvres in competitive business environments, particularly how Luke's forward-thinking alliances with competitors paved the way for Homelink’s successful acquisition. Furthermore, Luke shares his personal experiences as a founder, giving us an insider’s view of the emotional rollercoaster that comes with starting and growing a business. From the exhilarating highs to the challenging lows, his story is a testament to the resilience and determination required in the startup world.Luke brings a treasure trove of practical, actionable advice for any founder aiming to maintain operational efficiency while preserving their mental well-being. Join me as we dive into an insightful and inspiring conversation with Luke.(02:08) Luke’s background and early days of solving problems for the public sector(06:08) Founding HomeLINK and the problem worth solving for landlords (09:20) With so many public sector issues to solve, why Luke chose social housing (11:02) Validating the idea for HomeLINK and being present where customers are talking about the problem you solve and shaping the market (14:20) Having to build the hardware required to solve a problem through innovative software. (17:40) Managing the fine line between channel partners and competitors and carving out your niche (21:10) Going against all the startup advice of not working with complex ecosystems and building the mental strength to thrive.(23:07) Managing the highs and lows of being an entrepreneur, building the ability to zoom out and managing the fear of failing. (26:40) What is driving you to be an entrepreneur and surrounding yourself with people who lift you up.(30:36) Coping with advice from others, knowing what to act on and trusting your gut when making the right decision. (36:14) The value of joining a startup accelerator (37:36) ‘Who dares wins’ - From consultancy to going all in with an early customer by wanting the business more than anyone else. (43:50) De-risking the opportunity for customers and getting the right people in an organisation to guide you through the vendor purchase process. (46:30) Working with pilots to de-risk buying decisions and shortening the sales cycle. (47:30) The concept of a ‘collaboration of change’ and understanding your customer's customer. (52:30) What Luke is doing differently in his next venture PropFlo and knowing when to pivot.(1:00:00) Behind Startup Lines quick fire questions (1:05:00) How to get in touch with Luke and what PropFlo is looking for right now. For more information:LinkedIn: https://www.linkedin.com/in/philipguest/Website: https://www.revcelerate.com/Twitter:  https://twitter.com/PhilGuesty

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